Mastering Traffic Attribution
Successful affiliate marketing isn't just about getting clicks—it's about knowing where those clicks came from. A UTM Builder is the industry-standard tool for tagging your URLs with precise tracking data.
By appending simple text strings to your links, you can tell Google Analytics (or any other tracking platform) exactly how a visitor found you. Was it the banner ad? The text link in the footer? Or the third tweet in your thread?
Granular Tracking
Don't settle for "Direct" traffic. Know exactly which specific creative or email variation drove the conversion.
Campaign ROI
Group links by utm_campaign to measure the aggregate performance of a product launch across all channels.
A/B Testing
Use utm_content to differentiate between two different buttons or calls-to-action within the same email.
Best Practices for UTMs
- Stay Consistent:
UTMs are case-sensitive.utm_source=Twitterandutm_source=twitterwill show up as two different rows in Analytics. Always lowercase everything. - Don't Use Personal Info:
Never put user names, emails, or PII (Personally Identifiable Information) in UTM parameters. It violates privacy policies of tools like Google Analytics. - Keep it Short:
Long URLs can look suspicious. Use this builder to generate the full link, then run it through a link shortener (like Bit.ly or your own custom domain) for the final share.