Partnerships Need Paperwork
Co-marketing is one of the most effective ways to double your reach without spending a dollar on ads. By partnering with a non-competing brand, you can cross-pollinate audiences via webinars, ebooks, or joint events.
However, casual "handshake deals" often lead to conflict. Who follows up with the leads? Who pays for the landing page software? What happens if one partner doesn't send the email they promised? This Joint Marketing Agreement Generator helps you answer those questions upfront. Once signed, use our Partner Marketing Plan to define the actual work you will do together.
Lead Ownership
Define exactly who owns the data. Are leads shared mutually, or does each party keep what they catch?
Resource Commitment
Prevent "freeloading" by specifying marketing obligations (e.g., "Must send 2 newsletters").
Brand Safety
Includes standard clauses to protect your trademark and ensure review rights before anything goes live.
Key Clauses in this Template
- Marketing Activities:
Specific deliverables are key. Instead of saying "we will promote it," specify "Party A will host the webinar" and "Party B will send 2 promotional emails." - Cost Allocation:
Avoid surprise invoices. The agreement allows you to select whether costs are split 50/50 or borne individually by the party incurring them. - Intellectual Property:
If you co-create a whitepaper, who owns it? Our template offers options for Joint Ownership (safest for partnerships) or Sole Ownership with Licensing.