Is Referral Factory an affiliate tracking tool or referral program software?

Referral Factory is positioned as referral program software focused on building and tracking referral campaigns, while affiliate tracking tools like Referello are designed for partner programs and SaaS revenue attribution in Stripe.

Does Referral Factory integrate with Stripe?

Yes. Referral Factory states it includes deep integrations with Stripe and provides Stripe integration guides for qualifying referrals and generating referral links for customers.

Does Referral Factory have limits on users or programs?

Yes. Referral Factory plans are tiered with user caps (e.g., Starter lists 500 users) and lower tiers can limit the number of live referral programs, while higher tiers unlock more capacity.

Can I use a custom domain with Referral Factory?

Custom domains are available on higher plans (for example, Pro lists “Add your own domain”), so you may need to upgrade to fully brand the experience.

Does Referral Factory support embeds or on-site widgets?

Yes. Referral Factory provides an embed code option and also offers widgets/popups to place referral experiences on your site or inside your app.

Will my existing referral links and cookies carry over if I move to Referello?

Typically no. Most platforms do not transfer existing browser cookies or historical attribution, so it is best to plan a clean cutover where new clicks start tracking in Referello.

What is the safest way to migrate without breaking attribution?

Run a staged switch: import partners, connect Stripe, install the Referello snippet, update your link placements, and verify tracking with test conversions before you fully redirect all promotion traffic.

Updated January 18, 2026

The Stripe-First Alternative to Referral Factory

Referral Factory is a strong referral-program builder with rewards and integrations, but pricing and caps can get in the way as you scale. Referello is a Stripe-first Referral Factory alternative with unlimited affiliates and unlimited revenue tracking for a flat $29/mo.

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User Caps

Referral Factory plans are tied to a defined number of users and can require upgrades as your audience grows, which makes forecasting cost and capacity harder for SaaS teams running always-on affiliate programs.

Branding Tiers

Fully white-labeled experiences like adding your own domain and removing platform branding are packaged into higher tiers, so teams that need a complete partner-brand experience may outgrow entry plans quickly.

SaaS Mismatch

Because Referral Factory is optimized for referral campaign setup and reward fulfillment, SaaS businesses that want subscription-native affiliate attribution and revenue reporting in Stripe can end up stitching together extra configuration to match affiliate use cases.

Referral Factory is a referral program software suite designed to help teams build and launch referral campaigns quickly with widgets/embeds, integrations, rewards, and fraud controls. It’s a popular choice for “refer-a-friend” style growth loops and can plug into common stacks via direct integrations, webhooks, and APIs—including Stripe—so you can generate referral links for users and qualify conversions as they happen in your workflows. That said, many SaaS teams searching for a “Referral Factory alternative” are really looking for purpose-built affiliate tracking software: Stripe-native revenue attribution, last-touch tracking that’s built for subscription billing, and a model that doesn’t force upgrades when your program grows. Referral Factory’s pricing is tiered around “users” and plan packaging (for example, limits on live referral programs on lower tiers and advanced branding like custom domains on higher tiers), which can be a mismatch if you’re running an always-on affiliate program across many partners. Referello is built specifically for SaaS affiliate tracking: you connect Stripe, drop in a lightweight tracking snippet, and run a modern affiliate program with reliable attribution and revenue tracking that stays simple as you scale. If your goal is to rank and grow for “Referral Factory alternative” keywords because you need an affiliate platform (not just a referral campaign tool), Referello delivers the Stripe-first experience, unlimited scale, and predictable flat-rate pricing that SaaS founders prefer.

Feature Breakdown

Core Features	Referral Factory	Referello
Flat monthly pricing Tiered by users and plan.	Missing
Instant Stripe referral tracking Stripe integration can qualify conversions.	Via Stripe
Reliable last-touch attribution Uses unique referral links.	Included
Unlimited revenue tracking Campaign metrics, not unlimited revenue.	Missing
Drop-in tracking script Embeds via snippet/widgets.	Included
Auto-generate referral codes Auto-creates links per participant.	Links instead
Real-time conversion feed Real-time referral analytics.	Included
0% revenue share Subscription pricing, no take-rate.	Included
Unlimited affiliates Participant counts depend on tier.	Missing
Easy setup effort No-code builder, setup still required.	Medium
No campaign limits Entry tiers limit live programs.	Tiered
No team member limits Teammate access is tiered.	Missing
Branded affiliate portal Hosted pages for sharing referrals.	Included
Custom domain Custom domains on higher plans.	Pro+
Coupon code tracking Coupons are rewards, not attribution.	Missing
Automatic payouts Supports payouts like PayPal.	Included
Self-referral abuse prevention Fraud alerts and verification tools.	Included

Which tool is right for you?

Choose Referral Factory if you primarily run “refer-a-friend” campaigns and want a builder-first tool with lots of reward options and broad workflow integrations. Choose Referello if you want affiliate tracking for SaaS with Stripe-first attribution, unlimited scale, and flat-rate pricing that stays the same as your program grows.

The Referello Difference

Built specifically for Stripe SaaS Founders.

We focus on one thing: Making affiliate tracking seamless for Stripe. No clunky integrations, no enterprise bloat.

2-Minute Setup
Automatic Commissions
Simple Flat Pricing ($29/mo)

Get Started Free

No credit card required · 14-day free trial

"I switched from Referral Factory because I was tired of paying monthly fees for features I didn't use. Referello is exactly what I needed."

SaaS Founder

Verified User

Final Verdict

Referral Factory is a solid choice if your goal is to spin up referral campaigns with flexible rewards and CRM-style workflows. But if you’re evaluating a Referral Factory alternative because you need SaaS-first affiliate tracking—Stripe-native revenue attribution, predictable costs, and the freedom to scale partners without hitting user caps—Referello is the better long-term fit: one flat plan, unlimited affiliates, and tracking that’s purpose-built for subscription businesses.

Migration Steps

Review your current Referral Factory campaigns and note your qualification rules, reward logic, and key program settings you will want to replicate.
Export or compile your participant list (referrers/partners) and any fields you rely on (email, name, tags, payout details) into a clean CSV for import.
In Referello, create your program structure (commissions, attribution settings, partner-facing branding) and prepare any referral code or coupon strategy you want to standardize.
Import affiliates into Referello and send invitations so partners can activate access and get their links/codes inside the new portal.
Connect Stripe to Referello, confirm products/prices mapping, and sanity-check how conversions and revenue events are attributed for your billing model.
Replace Referral Factory embeds/widgets with the Referello tracking snippet and update key placements (site, app, emails, docs) so new clicks flow through Referello links.
Run a short validation period with test partners and test purchases in Stripe to confirm attribution, reporting, and payout calculations before fully switching traffic.

Existing Referral Factory cookies and historical link attribution generally will not transfer, so plan a clean cutover (or brief overlap) where new clicks start tracking in Referello immediately.