Updated January 16, 2026
The Stripe-First Alternative to FirstPromoter
FirstPromoter is a well-known affiliate platform for subscription SaaS, but its revenue-capped tiers can push you into upgrades as you grow. Referello stays simple with flat pricing and unlimited scale for modern SaaS affiliate programs.
Revenue Caps
Because FirstPromoter tiers are tied to monthly affiliate-attributed revenue, your best months can effectively force an upgrade even if your workflow and feature needs haven’t changed.
Tier Gating
Features that many SaaS teams treat as table-stakes for a professional program—like unlimited campaigns/affiliates and custom domain portal options—can be tied to higher plans, making forecasting and rollout planning harder.
Setup Overhead
If you want reliable tracking across your site and signup flow, you’ll often be working with scripts, cookies, and integration touchpoints that can add extra implementation and QA steps compared to a more streamlined Stripe-first setup.
If you’re searching for a “FirstPromoter alternative,” you’re probably trying to answer one core question: can you run a serious SaaS affiliate program without getting boxed in by pricing tiers, revenue caps, or plan-gated essentials. FirstPromoter is a popular affiliate marketing tool for subscription businesses, with integrations that can track sales and subscription events from billing platforms like Stripe (plus others) and a feature set built for coupon + link tracking, a hosted affiliate portal, and bulk payouts.
Where teams start to feel friction is usually the moment the program works. FirstPromoter’s pricing is tied to “revenue from affiliates,” so hitting higher performance can trigger a required plan jump, and key scaling features like unlimited affiliates/campaigns and custom domain access are positioned on higher tiers. Their tracking commonly relies on adding a script and using cookies for attribution over a default cookie lifespan (adjustable), which is normal for the category—but it also means your setup and maintenance can involve a bit more operational overhead than you might want when you’re trying to move fast.
Referello is designed as a Stripe-first affiliate tracking alternative for SaaS teams that want clean setup, predictable pricing, and no “success tax.” Instead of metering growth, Referello is built for unlimited affiliates and unlimited revenue tracking on a straightforward flat monthly plan, so you can launch quickly, iterate on commissions, and scale without re-architecting your program every time your affiliate channel starts winning.
Feature Breakdown
| Core Features | FirstPromoter | Referello |
|---|---|---|
Flat monthly pricing Revenue-capped tiered pricing. | Missing | |
Instant Stripe referral tracking Auto-tracks Stripe subscription events. | Included | |
Reliable last-touch attribution Cookie-based attribution window. | Cookie-based | |
Unlimited revenue tracking Revenue limits by plan. | Missing | |
Drop-in tracking script Uses the fpr.js web snippet. | Included | |
Auto-generate referral codes Promoters can set promo codes. | Included | |
Real-time conversion feed Live feed not clearly documented. | Unclear | |
0% revenue share Subscription pricing, no platform cut. | Included | |
Unlimited affiliates Starter caps total promoters. | Tiered | |
Easy setup effort Script + integration setup required. | Medium | |
No campaign limits Starter limits campaign count. | Tiered | |
No team member limits Unlimited team members listed. | Included | |
Branded affiliate portal Brandable affiliate dashboard available. | Included | |
Custom domain Custom domain on higher plans. | Tiered | |
Coupon code tracking Stripe coupon tracking supported. | Included | |
Automatic payouts One-click PayPal/Wise payouts. | Included | |
Self-referral abuse prevention Self-referral detection included. | Included |
Which tool is right for you?
Choose FirstPromoter if you want a more tiered suite with options like managed payouts and built-in email workflows and you’re comfortable scaling within revenue-based plan limits.
Choose Referello if you want a true FirstPromoter alternative with straightforward flat pricing, unlimited affiliates, unlimited revenue tracking, and a modern Stripe-first experience designed for SaaS growth.
The Referello Difference
Built specifically for Stripe SaaS Founders.
We focus on one thing: Making affiliate tracking seamless for Stripe. No clunky integrations, no enterprise bloat.
- 2-Minute Setup
- Automatic Commissions
- Simple Flat Pricing ($29/mo)
Get Started Free
No credit card required · 14-day free trial
"I switched from FirstPromoter because I was tired of paying monthly fees for features I didn't use. Referello is exactly what I needed."
SaaS Founder
Verified User
Final Verdict
FirstPromoter is a solid, established option for SaaS teams that want a feature-heavy affiliate platform with tiered add-ons like advanced customization and managed payouts. But if you’re specifically looking for a FirstPromoter alternative because you’re tired of revenue caps, plan gates, and scaling friction, Referello is the better long-term choice.
Referello is built to keep affiliate growth simple: flat pricing, unlimited scale, and a Stripe-first setup that helps you launch faster and scale without getting “taxed” for success. If you want the most predictable path to running (and expanding) an affiliate program for your SaaS, Referello wins.
Migration Steps
- Audit your current FirstPromoter setup (campaigns, commission rules, coupon/link tracking, payout status) so you can mirror the essentials in Referello.
- Export your promoter/affiliate list from FirstPromoter (and separately note any pending balances or payout history you want to keep for records).
- Create your program structure in Referello (core campaigns, reward rules, and any branding/portal settings you want to replicate).
- Connect Referello to your Stripe account so new subscription events start syncing automatically.
- Replace the FirstPromoter tracking snippet on your site with the Referello script (or install Referello in the recommended Stripe-first way).
- Run a short validation period with test referrals (click → signup → payment) to confirm attribution, coupons, and reporting match expectations.
- Invite affiliates/promoters to activate their Referello accounts and begin sharing their new links/codes.
- Once you’re confident in tracking and payouts, turn off FirstPromoter tracking and finalize the switchover.
Existing FirstPromoter cookies and historical attribution won’t transfer, so plan a brief parallel test and communicate the cutover date to affiliates.