The Stripe-First Alternative to Rewardful
Rewardful is a popular Stripe-first affiliate platform with solid tracking and payout tooling, but its pricing and key features are tiered as you grow. Referello delivers the core experience most SaaS teams want—without plan gymnastics, limits, or surprise upgrades.
As your affiliate revenue grows, revenue-based plan bands can push you into higher tiers sooner than expected, making budgeting and forecasting more complicated.
Features like custom domains, branded portals, and unlimited campaigns may require upgrading to higher plans, which adds operational planning when you’re trying to scale.
Payout workflows can still involve periodic manual steps, and the platform’s reliance on supported billing processors like Stripe or Paddle can reduce flexibility.
Feature Breakdown
| Core Features | Rewardful | Referello |
|---|---|---|
Flat monthly pricing Tiered by affiliate revenue caps. | Missing | |
Instant Stripe referral tracking Deep Stripe sync for referral attribution. | Included | |
Reliable last-touch attribution Last-touch option in campaign settings. | Included | |
Unlimited revenue tracking Plan bands tied to affiliate revenue. | Tiered | |
Drop-in tracking script Copy-paste scripts to enable tracking. | Included | |
Auto-generate referral codes Unique link tokens and coupon assignments. | Included | |
Real-time conversion feed Conversions surface in the merchant dashboard. | Included | |
0% revenue share Advertises 0% transaction fees. | Included | |
Unlimited affiliates Unlimited affiliates even on Starter. | Included | |
Easy setup effort Quick setup, but install scripts. | Medium | |
No campaign limits Unlimited campaigns on Growth plan. | Growth+ | |
No team member limits Starter caps seats; Growth unlocks. | Growth+ | |
Branded affiliate portal Branding features live in Growth tier. | Growth+ | |
Custom domain Custom domain is a Growth feature. | Growth+ | |
Coupon code tracking Tracks Stripe promo codes via coupons. | Included | |
Automatic payouts Mass payouts or funded withdrawals. | Partial | |
Self-referral abuse prevention Self-referral fraud detection included. | Included |
Which tool is right for you?
Built specifically for Stripe SaaS Founders.
We focus on one thing: Making affiliate tracking seamless for Stripe. No clunky integrations, no enterprise bloat.
- 2-Minute Setup
- Automatic Commissions
- Simple Flat Pricing ($29/mo)
No credit card required · 14-day free trial
"I switched from Rewardful because I was tired of paying monthly fees for features I didn't use. Referello is exactly what I needed."
Final Verdict
Migration Steps
- Export or pull a current list of affiliates, links/tokens, and any coupon mappings from Rewardful (CSV export or API, depending on your setup).
- Document your live commission logic (recurring vs one-time, percentages vs fixed amounts, minimum payout thresholds) so you can recreate equivalent rules in Referello without changing partner expectations.
- Create your program structure in Referello (campaigns/offers, attribution settings, cookie window, and coupon support), then import affiliates and re-issue invites so partners can access the new portal.
- Replace Rewardful tracking on your site and checkout flow with the Referello snippet, then validate tracking end-to-end with a few test clicks, test coupons, and test purchases in a controlled environment.
- Run a short overlap window where you monitor both dashboards for consistency, reconcile any pending commissions using exports as a reference, and then fully decommission Rewardful tracking once Referello is stable.
Historical cookies, attribution windows, and prior click identifiers from Rewardful will not transfer, so expect only new clicks and conversions to attribute in Referello after the cutover.
