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Updated January 16, 2026

The Stripe-First Alternative to Rewardful

Rewardful is a popular Stripe-first affiliate platform with solid tracking and payout tooling, but its pricing and key features are tiered as you grow. Referello delivers the core experience most SaaS teams want—without plan gymnastics, limits, or surprise upgrades.

Revenue-based pricing

As your affiliate revenue grows, revenue-based plan bands can push you into higher tiers sooner than expected, making budgeting and forecasting more complicated.

Locked features

Features like custom domains, branded portals, and unlimited campaigns may require upgrading to higher plans, which adds operational planning when you’re trying to scale.

Integrations feel limiting

Payout workflows can still involve periodic manual steps, and the platform’s reliance on supported billing processors like Stripe or Paddle can reduce flexibility.

Rewardful is a well-known affiliate software option for SaaS companies that want a tight Stripe integration, coupon code tracking, and configurable attribution (including last-touch). If you are searching for a “Rewardful alternative” because you want Stripe affiliate tracking that just works, Rewardful is often on the shortlist—especially for teams that want a fast way to launch an affiliate program and manage commissions without building everything in-house. Where Rewardful starts to feel restrictive is when your program begins to scale. Their plans are priced by the amount of affiliate-driven revenue you generate, and key capabilities like branded portals, custom domains, and unlimited campaigns are pushed into higher tiers. That can be totally fine if you are confidently staying within a specific band—but if you are actively investing in affiliates, you may end up planning around caps, tier thresholds, and packaging instead of focusing on partner growth. If your goal is to find the best Rewardful alternative for SaaS, Referello is built for exactly that outcome: simple Stripe-first affiliate tracking, last-touch attribution, coupon support, a branded partner experience, and the ability to scale without constantly re-evaluating what plan you are “allowed” to be on. You get the core features you need to run a modern affiliate program—minus the revenue-based constraints and tier friction.

Feature Breakdown

Core FeaturesRewardfulReferello
Flat monthly pricing
Tiered by affiliate revenue caps.
Missing
Instant Stripe referral tracking
Deep Stripe sync for referral attribution.
Included
Reliable last-touch attribution
Last-touch option in campaign settings.
Included
Unlimited revenue tracking
Plan bands tied to affiliate revenue.
Tiered
Drop-in tracking script
Copy-paste scripts to enable tracking.
Included
Auto-generate referral codes
Unique link tokens and coupon assignments.
Included
Real-time conversion feed
Conversions surface in the merchant dashboard.
Included
0% revenue share
Advertises 0% transaction fees.
Included
Unlimited affiliates
Unlimited affiliates even on Starter.
Included
Easy setup effort
Quick setup, but install scripts.
Medium
No campaign limits
Unlimited campaigns on Growth plan.
Growth+
No team member limits
Starter caps seats; Growth unlocks.
Growth+
Branded affiliate portal
Branding features live in Growth tier.
Growth+
Custom domain
Custom domain is a Growth feature.
Growth+
Coupon code tracking
Tracks Stripe promo codes via coupons.
Included
Automatic payouts
Mass payouts or funded withdrawals.
Partial
Self-referral abuse prevention
Self-referral fraud detection included.
Included

Which tool is right for you?

Choose Rewardful if you want a Stripe-first affiliate platform with tiered plans and you are happy to align your program around revenue bands and Growth-level features like custom domains and unlimited campaigns. Choose Referello if you want the most straightforward Rewardful alternative: modern Stripe-first tracking, the features SaaS teams expect by default, and a setup that stays simple as your partner program scales.
The Referello Difference

Built specifically for Stripe SaaS Founders.

We focus on one thing: Making affiliate tracking seamless for Stripe. No clunky integrations, no enterprise bloat.

  • 2-Minute Setup
  • Automatic Commissions
  • Simple Flat Pricing ($29/mo)
Get Started Free

No credit card required · 14-day free trial

"I switched from Rewardful because I was tired of paying monthly fees for features I didn't use. Referello is exactly what I needed."
SaaS Founder
SaaS Founder
Verified User

Final Verdict

Rewardful is a strong Stripe-first affiliate tool—especially if you fit neatly inside a specific revenue band and you are comfortable upgrading tiers to unlock branding, domains, and unlimited campaigns. But if you are looking for a Rewardful alternative because you want to scale affiliates without plan ceilings, packaging friction, or constant pricing math, Referello is the better long-term choice: it keeps the core affiliate tracking experience simple, predictable, and built for SaaS teams who want to grow fast without being managed by limits.

Migration Steps

  1. Export or pull a current list of affiliates, links/tokens, and any coupon mappings from Rewardful (CSV export or API, depending on your setup).
  2. Document your live commission logic (recurring vs one-time, percentages vs fixed amounts, minimum payout thresholds) so you can recreate equivalent rules in Referello without changing partner expectations.
  3. Create your program structure in Referello (campaigns/offers, attribution settings, cookie window, and coupon support), then import affiliates and re-issue invites so partners can access the new portal.
  4. Replace Rewardful tracking on your site and checkout flow with the Referello snippet, then validate tracking end-to-end with a few test clicks, test coupons, and test purchases in a controlled environment.
  5. Run a short overlap window where you monitor both dashboards for consistency, reconcile any pending commissions using exports as a reference, and then fully decommission Rewardful tracking once Referello is stable.

Historical cookies, attribution windows, and prior click identifiers from Rewardful will not transfer, so expect only new clicks and conversions to attribute in Referello after the cutover.

Frequently Asked Questions